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Paid Search

Turn customer intent into measurable business outcomes with the DIJ Paid Search solution.


Why it Matters

Search marketing connects with customers at the moment they’re actively engaged. A well-crafted PPC strategy positions your business on the search engine results page as the ideal solution to meet your customers' needs.
As your digital partner, DIJ adopts a global approach to manage your campaigns at scale, covering everything from messaging and targeting to leveraging the right amount of automation for success across your market segments. All of this is supported by our team of Google-certified Paid Search experts worldwide.

Why Paid Search

Keywords are no longer the core of paid search, which is why we craft strategies that strike a perfect balance between art and science. With over 14 years of experience managing some of the industry’s most successful search campaigns, DIJ’s Paid Search solutions go beyond mere clicks, transforming user intent into meaningful actions that drive real business results.
Our expertise in Product Advertising ensures that your digital journeys are as unique as your customers. Just as your customers are global, so is our team, managing campaigns across 10+ platforms in 100+ markets. We are fully integrated with the Google Marketing Platform to deliver seamless, impactful results.
Ensure the highest level of brand safety and media transparency, with guaranteed access to the latest technology and tactical actions, all through our close partnerships and exclusive beta test programs.
To find the optimal approach for your business, we apply DIJ's best practices and rigorously test new tactics, tools, and strategies. As your digital marketing partner, we look beyond search, leveraging our expertise in Analytics, Paid Media, SEO, and other channels to foster innovative ideas that drive growth.

How we help you

We’ve been helping brands create effective PPC marketing campaigns since the early days of Ads.
Get all the support you need to launch your Paid Search strategy, from cross-channel funnels and bidding automation setup to more advanced features, ensuring your business goals are met efficiently:

Strategy

  • Strategically analyze search across the entire funnel, engaging users at every stage and capitalizing on demand driven by broadcast channels
  • Deliver the most relevant and effective campaigns with our tailored plans across platforms, geographies, devices, time of day, and target audiences
  • Leverage our audience-centric approach to media planning, aligning relevant messaging with user intent to drive meaningful engagement

Maturity

  • Integrate Paid Search into your multi-touch, cross-channel customer journey to enhance campaign performance and maximize impact across all touchpoints
  • Leverage our advanced technology and tools to gain deeper insights for more effective planning and reporting
  • Maximize your media effectiveness by leveraging bidding automation and advanced attribution to optimize performance and drive better results

Execution

  • Continuously optimize your campaigns by combining the right tools and expertise to drive outstanding results
  • Monitor 24/7 for outages and anomalies with our proprietary platform, SafetyNet, ensuring continuous performance and swift issue resolution
  • Stay ahead of the competition with real-time notifications of changes and trends, empowering you to make informed decisions for your broader marketing strategy
  • Establish learning agendas to capture and leverage the insights gained from every click and dollar spent, driving continuous improvement and smarter decisions
  • Adopt a methodical approach to account structure and keyword discovery, ensuring efficient organization and targeted optimization for better performance

The right technology tailored to your needs

We identify the right technology for our partners, because the right tools enable us to connect with your customers more effectively and drive better results.
As a Google Premier Technology Partner, we help you leverage the full potential of Search Ads 360. Google’s enterprise search solution allows you to make changes across multiple engines simultaneously, while utilizing machine learning to amplify your reach. And we don’t stop there – we also integrate Microsoft Ads to optimize your Bing search campaigns.
Our partners can also leverage our expertise with the following tools to drive better results and optimize their digital strategies:



  • Google Merchant Center
  • Google Analytics
  • Feedonomics
  • SEM Rush
  • Microsoft Merchant Center
  • Squared.io
  • Search Monitor
Whether you manage your search account, we do, or it's a collaborative effort, we have a deep understanding of the technology behind it. Let's discuss how we can help optimize your strategy.

How can we support you

Enjoy comprehensive onboarding and continuous support from our team of Paid Search experts to ensure your success.

Strategic Onboarding

  • Conduct discovery audits to benchmark your Paid Search performance and uncover key opportunities for optimization and growth
  • A seamless tech stack setup, integrated to efficiently deliver and optimize your media campaigns for maximum impact
  • A tailored roadmap with clear onboarding milestones and defined campaign initiatives to ensure a smooth transition and successful execution upon takeover
  • A Paid Media strategy and plan seamlessly aligned with your business objectives, ensuring every campaign drives meaningful results

Ongoing Management

  • Strategy for automated campaign optimization
  • Audience-focused messaging and experiences
  • Relentless focus on media effectiveness
  • Innovative approaches to keyword expansion
  • Story-telling reporting and actionable insights