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< Expertise

Social

With a strong command of social platforms, our expertise helps customers discover your brand and drives impactful results across your business


What we do

We craft compelling content for your social media, building a strong brand presence and engaging your target audience effectively

Why Social

Gen Z relies heavily on social media for communication and entertainment. With Social User Graph, you can identify individual users and create tailored marketing strategies, including targeted paid ads, to engage your specific customer base
By integrating Paid Media strategy with Social strategy, you gain enhanced visibility into how both drive traffic to your consumer channels, such as through increased brand searches and engagement.
DIJ provides a comprehensive full-funnel strategy designed to drive your business forward and optimize your social media presence for maximum impact.

How we help you

Develop, execute, and monitor your paid social strategy with DIJ. Let us help you realign your business goals for optimal results.

Strategy

  • Leverage audience insight tools to pinpoint where your consumers over-index and discover how to engage them effectively, aligning your target demographic with high-value audiences.
  • DIJ tracks your customers' evolving behaviors to deliver a meaningful and personalized experience at every touchpoint
  • Our online listening capabilities help define your target audience and tailor messaging to meet their specific needs and preferences

Maturity

  • Align measurement and campaign efficiencies to discover new audiences with our Social ad technology partner, Scope
  • Leverage Brandwatch for social listening to gain valuable insights into your audience, competitors, and industry trends

Execution

  • Create a best-in-class account structure tailored to drive and exceed your business outcomes
  • Protect advertiser investments with a comprehensive QA process to prevent overspending or underspending
  • Prepare for a cookie-less future with seamless server-to-server integrations, ensuring continuity in data tracking and campaign optimization
  • Implement a robust test methodology to drive consistent incremental improvements and optimize campaign performance over time
  • Explore a variety of measurement solutions designed to track brand and conversion lifts, offline conversions, and enhanced viewability, providing a comprehensive view of campaign performance

How can we support you

Receive comprehensive onboarding and continuous support from our team of Paid Social experts to ensure your campaigns are optimized for success.

Strategic Onboarding

  • Conduct discovery audits to assess and benchmark your Social performance, identifying key opportunities for improvement and growth
  • A seamless integrated tech stack built to optimize and deliver your media campaigns with maximum efficiency
  • A comprehensive measurement framework that establishes the infrastructure for performance reporting, driving actionable insights and informed decision-making
  • A tailored Paid Media strategy and plan, perfectly aligned with your business objectives, to drive measurable results and optimize performance

Ongoing Management

  • Driving innovation through fresh product perspectives (POVs) and seamless implementation to deliver impactful solutions
  • Develop a test roadmap to identify and resolve performance fluctuations, ensuring consistent and optimized results
  • Utilize our social ad technology partner, Scope, to uncover and leverage marginal gains for improved campaign performance