Image
< Expertise

Web & App Measurement

Refine your marketing strategy with in-depth insights. Gain an optimized, high-level segmentation of your audiences, along with a detailed view of their entire journey.
Gain a deeper understanding of your websites, apps, and digital media with an expert audit of your existing platform or setup. Ensure the right Google Analytics 360 (GA360) configuration is in place to make data-driven decisions that enhance your media strategy.


Why Web & App Measurement

A well-defined measurement plan empowers you to make informed decisions and optimize your media data for a more effective marketing strategy. Leverage best-in-class recommendations to create a tailored roadmap that drives your business towards digital success and sustainable growth.

How we help you

Starting from scratch or need an audit of your current setup? We're just a click away! DIJ provides comprehensive onboarding with strategic and technical implementation to help you optimize your marketing ROI.

Onboarding – Analytics Audit

If you already have Analytics technology in place, we'll provide a comprehensive report on your current setup along with a clear roadmap for improvement. This includes quick wins and strategic initiatives that align with your objectives and digital maturity.

Recommendations can include:

  • Marketing activation
  • Unlocking attribution insights
  • Integrating your marketing technology stack
  • Enhancements to your current data collection

Onboarding – Platform Setup
If you're looking to set up GA360, our standard configuration will provide your business with valuable insights into user engagement across multiple platforms including:

  • Upgrading to GA360
  • Account structure design and setup
  • Basic filter creation
  • Google Tag Manager basic implementation
  • Google Analytics account setup
  • Google Property settings
  • Google View settings
  • Basic Product linking
  • Goals and funnels
  • Basic campaign tracking
  • Implementation of a web data stream for the new GA4 property if needed

Strategic Retainer
As your digital partner, DIJ provides continuous strategic support, helping you identify opportunities to optimize your site and app performance while driving digital maturity.
Quarterly Business Reviews are included to ensure your measurement strategy aligns with your business objectives and stays on track.
Recommendations can include:

  • Data strategy
  • Measurement methodology design
  • Site performance analysis
  • Marketing performance analysis
  • Data governance processes
  • Audience strategy
  • Reporting strategy
  • User behavior analysis
  • Marketing technology recommendations

Tech and Implementation Support
Our experts will offer continuous technical and implementation support to ensure the ongoing success of your measurement goals, including:

  • Access management
  • Data Reporting and custom report building
  • Changes to data studio dashboards
  • Configuration and setup changes
  • Small tracking changes
  • Platform troubleshooting

This support will encompass Analytics 360, Google Analytics for Firebase, Data Studio, and Tag Manager 360.

How we can support you

Smart tech, intelligently used.

If you need detailed measurement enhancements to drive your data strategy, we are here to help turn your expectations into reality.

Advanced Configuration

  • 3rd Party Integration
  • Migration Mapping
  • Platform Architecture
  • Data Benchmarking

Tracking

  • Content Tracking
  • Form Tracking
  • User Data Tracking
  • Web & App Measurement Dashboard
  • Ecommerce Tracking
  • Video Tracking
  • App Tracking

Monitoring

  • Data Reliability Monitoring